Close

The CEO Job

| back to the blog

In Uncertain Times, Anchor in the Essentials
SharE
May 15, 2025

A sailor was checking his boat before leaving the harbor when another captain called out, “You heading out today? The forecast keeps changing.”

The sailor replied, “It might shift again. That’s why I walked the boat with the crew this morning—we checked the lines, reviewed our plan, and talked through what we’ll do if the weather turns. We may not control the conditions, but we’re ready to respond together.”

That’s where many leaders find themselves today. The horizon isn’t totally clear—interest rates, tariffs, capital markets, the talent landscape—it’s all in motion. There’s no single read on what’s next.

And when conditions are uncertain, trying to predict the future often distracts from what matters most-—making sure your foundation is solid. In moments like these, strong leadership comes from focusing on what you can control:

Make strategy a living process.

Strategy shouldn’t be a one-time event or a static plan. In times of uncertainty, the best teams revisit their direction regularly, adjust based on what’s actually happening, and stay clear on how decisions get made. A good strategy isn’t rigid, it can (and should) change with new developments.

Set priorities that reflect reality.

You can never chase everything, and that’s even more true when there’s more uncertainty. Narrow your focus to what’s most important right now, based on capacity and conditions. Reassessing priorities as new information comes in isn’t reactive—it’s responsible.

Invest in your infrastructure.

Use this time to look inward: Tighten up systems, strengthen communication rhythms, clean up roles and accountabilities, get your data in order, and improve tools and technology. It’s not always flashy or fun work—but it’s what enables resilience and agility later.

Reinforce your culture.

When things feel shaky externally, people look for steadiness internally. Consistent communication, strong values, and visible leadership help teams stay connected and confident—even when outcomes are unclear.

Prepare your team.

Make sure your leadership team is aligned, understands the plan, and is ready to adapt together. Clarity of roles, ownership, and regular communication matter more than ever when things are shifting. And transparency is key. 

Take care of the leader (yes, you).

The business can only be as steady as the person at the helm. Take care of your energy, your mindset, and your health. Make time for exercise, rest, and clear thinking. And don’t go it alone—surround yourself with wise, supportive people, including peers who can help you lead with clarity when the path ahead isn’t obvious.

When the path ahead is unclear, strong leadership comes from steadiness—not reactivity. That’s the anchor. Focus on the essentials, shore up your foundation, and take care of your team and yourself. You don’t have to predict what’s coming. You just have to be as ready as you can be to meet whatever arises.

Read the full article at
get the monthly ceo briefing

Get the Monthly CEO Briefing and receive insights specifically for a CEO audience

Thank you for signing up. Please check your email to confirm your subscription.

Visit The CEO Blog for recent articles.
Oops! Something went wrong while submitting the form.