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Strategic Ascent

Strategic Planning & Execution for Mid-Market Companies

Program Brief — The Full Overview
A one-page summary of the Strategic Ascent™ system, process, toolkit, and pricing options.
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What Is Strategic Ascent

Strategic Ascent™ is a disciplined strategic planning system for mid-market CEOs and their leadership teams.

It combines a proven planning process, experienced facilitators who are former CEOs and senior operators, and a structured execution cadence — all while building the team's internal capability to think and plan strategically.

Designed by Katahdin Group and refined over 20 years and 200+ engagements, Strategic Ascent™ is not the strategy — it is the system for creating it. The executive team develops and owns the plan, while Katahdin Group serves as educator, trainer, and facilitator — teaching the discipline of strategic planning and guiding the process to ensure alignment, clarity, and follow-through.

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"Since we started using the Katahdin Group, our results have improved dramatically, and we are much better at strategy. The Katahdin process is really better than any other process that I've found."
Chuck Cohen
CEO, Benco Dental
The Problem

Most CEOs believe strategic planning is important. Fewer are confident in their process and plan.

In a recent survey of CEOs, the pattern was unmistakable. Leaders rate the idea of strategic planning and their team's enthusiasm to participate in it highly. How effective they feel their current plan is, and how satisfied they are with their process, is where the numbers fall off.

7.8 / 10 — Opinion of strategic planning

6.9 / 10 — Enthusiasm to participate

5.7 / 10 — Effectiveness of current plan

5.5 / 10 — Satisfaction with the process

Source: Golden Dome Associates, Strategic Ascent™ Program Growth Phase Survey

The Diagnosis

Strategic plans don't fail randomly. They break in three predictable places.

Most planning processes focus on developing the formal strategy and ignore the three tensions that actually dictate whether it sticks.

The Human Side
Collaboration
The team shows up as spectators, not co-owners. What you get is compliance, not commitment.
The Decision Side
Alignment
The team discusses but doesn't decide. Competing priorities stay unresolved and the planning goes on for months without progress.
The Execution Side
Accountability
The offsite ends, operational noise returns, and six months in, the plan is a binder on a shelf.
The System

Strategic Ascent is not an offsite. It's a system that teaches a CEO and their team to overcome these tensions.

Built over two decades with our CEO clients, Strategic Ascent is a disciplined planning system supported by three structural pillars. Each one is designed to resolve one of the three tensions that break most strategies.

Pillar One — Solves the Collaboration Tension

Shared Ownership

A strategic plan only has real impact when your leadership team genuinely owns it. Without ownership, momentum fades, focus slips, and the time you invested is wasted. Ownership doesn't happen in the room. It happens in the weeks before.

What we do before the offsite
Confidential one-on-one calls between your facilitator and each member of the leadership team, where people can say what they actually think
Direct collaboration with the CEO to shape a direction deck that anchors the offsite without pre-determining the answer
Structured pre-work that surfaces real perspectives early, so nothing important gets left unsaid
What it produces

By the time everyone walks in, the groundwork is in place. The team shows up as co-owners, not spectators. Your facilitator is seen as neutral, not the CEO's consultant. Skepticism drops, and the plan that gets built is one the team actually carries out.

Pillar Two — Solves the Alignment Tension

Rigorous Process

Most leadership teams know how to debate. What they're often missing is a structured way to decide. Without that structure, agendas runover and tradeoffs get avoided. Strategic Ascent is built around a disciplined process that forces real decisions.

What the process looks like
A CEO presentation opens the offsite and anchors the room, laying out where the CEO believes the business is headed and what they think the strategic goals should be, while signaling the team is expected to question, push, and offer their own
A structured method narrows a long list into the few strategic goals that actually matter, with debate continuing until the team commits in writing
Your facilitator keeps the conversation focused and makes sure the time in the room leads to a decision, not another discussion
What it produces

The final goals are a synthesis. Some are brought to the table by the CEO, some by the team, some emerge through debate, and the final list is usually aligned with where the CEO came in believing the business should head. The difference is that the team has now been part of stress-testing every goal, and the plan they commit to is one they own together. That is why the plan holds after everyone leaves the room.

"Not only does Strategic Ascent guide you to create a plan, but it helps you understand how to manage that plan over time."
Chris Vickers
President & CEO, STARC Systems

Pillar Three — Solves the Accountability Tension

Execution Discipline

Creating the plan is only part of the work. The real test is what happens in the months after. Leadership teams often leave the offsite aligned on the goals and energized to execute them. But within six months, operational urgency takes over the calendar and the plan stops driving decisions. It becomes the binder on the shelf, collecting dust. Strategic Ascent is designed to prevent that.

How the plan stays alive
Regular strategy days are set on the calendar before the offsite ends, where the leadership team reconvenes to review progress and make course corrections
Every goal has a clear owner and a cross-functional team behind it
An Internal Process Owner is trained to protect the cadence and keep the work visible inside your company
Your facilitator stays close, supporting the first strategy days and reinforcing the discipline until it becomes part of how the leadership team operates
The tools your team leaves with
A one-page scorecard that tracks progress against the goals
A structured process for strategy days that keeps the conversations productive
The Katahdin Case™ methodology for working through issues that arise between planning cycles
"There's a lot of attention to the governance surrounding execution of the strategy and the process that you're going to undertake throughout the year. And that's the real differentiator."
Melissa Gordon
President & CEO, MGX Beverage Group
The Facilitators

Facilitators who've sat in your seat.

Every Strategic Ascent facilitator is a former CEO or senior operator. They've built plans under pressure, made the hard tradeoffs, and lived with the consequences.

That experience shows up the moment they walk into your company. They push your team without posturing, challenge assumptions without grandstanding, and read a room well enough to know when a team has reached real alignment, and when there's more work to do to get there.

They bring a point of view, informed by decades of operating experience. But they don't bring the answers. The answers come from your team. Their job is to make sure the right questions get asked, the real tensions get named, and the decisions that need to be made actually get made.

our team
The Outcomes

Outcomes earned through structure.

Collaboration
The leadership team moves from compliance to co-ownership.
Alignment
Competing priorities are resolved into a unified direction.
Accountability
The plan survives contact with daily operations because the operating rhythm protects it.
Our Position

We don't sell strategy. We give you the system to build it, and the structure to execute it.

Most strategy consultants want to sell you their answer to what your strategy should be. We don't. We don't claim to know what your strategy should be, and we don't hand you a plan and walk away.

What we bring is the process. Refined across more than 200 engagements over two decades, with CEOs and leadership teams who had to make it work in the real world. We bring that system into your company, guide your team through it, and stay close enough to keep it alive once the offsite is over.

A plan your team believes in, and a system to drive it forward.

Strategic Goals

Strategic goals are not business as usual.

Strategic planning should produce a small number of goals that represent a meaningful shift in where your business is headed. Transformational goals that earn their place by the size of the impact they can create.

Business as Usual
Goals that would happen anyway
×
Routine performance targets the business would meet regardless
×
Incremental improvements to existing operations
×
A collection of projects already in motion
×
Urgent and visible, but not transformational
Strategic Goals
Goals that change where the business is headed
A meaningful shift from where you are today
Require elevated leadership attention and cross-functional focus
Would change performance, position, or capability over time
Earn their place by the size of the impact, not the urgency
Gut Check
Would your company naturally accomplish this work even if it weren't labeled as strategic? If yes, it probably doesn't belong on the list.
Why This Is Hard to Do Alone

Why this is hard to do alone.

Most CEOs have tried to run strategic planning themselves, or asked someone on their team to run it for them. It rarely produces what they need, and not because the people involved aren't capable.

Doing It Yourself
With Strategic Ascent™
The CEO runs the session
Can be isolating. Creativity, reactions, and ability to hear the team all get compromised when the CEO is also managing the clock and the dynamic.
The CEO participates, not facilitates
The CEO contributes fully to the conversation, explores ideas, and hears the team clearly because the process is being run by someone else.
Process built from scratch
Time-consuming to design and often lacks the structure to produce real alignment. The team ends up debating the process instead of the strategy.
A proven system, tested and refined
A method built over 200+ implementations, so teams trust the structure and spend their energy on the strategy itself.
Insiders run the room
A direct report facilitating almost always softens the hardest questions. The team senses it. The CEO senses it. The hardest tradeoffs get avoided.
Neutral, C-level facilitators
Former CEOs and senior operators who can push the team without posturing, and who are outside the internal politics.
No one protects the cadence after the offsite
Operational urgency always wins inside the company. Without outside reinforcement, the plan quietly loses ground.
Structure that holds through the year
Defined strategy days, scorecards, and ongoing facilitator access keep the plan visible, owned, and corrected when it drifts.
The Strategic Ascent system has been refined across more than 200+ implementations. The process is rigorous, the facilitators are outside the politics, and the cadence is built to hold through the operating year.
The Engagement

Our proven seven-phase process.

Successful strategic planning and alignment starts long before the offsite. By the time all members of the executive team arrive around the strategy table, much of the hardest work should be complete.

1
CEO Needs Assessment
Clarity of objectives and expectation setting.
2
CEO Preparation
CEO Direction Deck™ collaboration.
3
Leadership Team Preparation
Team interviews and pre-work.
4
Program Design Review
Customized as needed and adapted to client needs and objectives.
5
Development of Materials
Customized application of Strategic Ascent Methodology.
6
High-Impact Offsite Sessions
Delivery of the planning sessions, including post-offsite participant satisfaction evaluation.
7
Ongoing Strategy Days
A regular cadence of strategy days to drive alignment and execution of the plan.
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Frequently Asked
Questions CEOs ask before starting.

What Strategic Ascent is, who it's for, and how engagements typically work. If your question isn't here, reach out and we'll answer it directly.

What is Strategic Ascent?

Strategic Ascent is a disciplined strategic planning system for mid-market CEOs and their leadership teams. It combines a proven planning process, seasoned facilitators who are former CEOs and senior operators, and a structured cadence for executing the plan through the year. It was developed by Katahdin Group and has been refined across more than 200 implementations over two decades.

Who is Strategic Ascent for?

Strategic Ascent is built for mid-market CEOs and their leadership teams who take strategic planning seriously but aren't satisfied with the results they're getting. It works best for companies where the leadership team is willing to invest the time to do planning properly, and where the CEO wants a plan the team genuinely owns rather than a plan they simply comply with.

How is Strategic Ascent different from traditional strategy consulting?

Traditional strategy consultants try to sell you their answer to what your strategy should be. Strategic Ascent doesn't. We don't claim to know what your strategy should be. What we bring is the system that helps your leadership team build it together and the discipline to make sure the plan gets executed. The strategy is yours. The process is ours.

How long does the Strategic Ascent process take?

The core planning phase runs from the first CEO conversation through the offsite itself, which typically takes several weeks of preparation followed by a two-day or four-day offsite. Beyond that, Strategic Ascent continues through the year with regular strategy days, scorecard reviews, and ongoing facilitator support. The system is designed to sustain the plan through at least one full operating cycle.

Who facilitates the Strategic Ascent sessions?

Every Strategic Ascent facilitator is a former CEO or senior operator. They've built plans under pressure, made the hard tradeoffs, and lived with the consequences. That experience lets them push the team without posturing, challenge assumptions without grandstanding, and read the room well enough to know when a team has reached real alignment and when there's more work to do.

What happens after the offsite?

The offsite is the beginning, not the end. After the offsite, the leadership team reconvenes on regular strategy days set on the calendar in advance. Every goal has a clear owner. An Internal Process Owner protects the cadence inside the company. A one-page scorecard tracks progress. Your facilitator stays close, supporting the first strategy days and reinforcing the discipline until it becomes part of how the leadership team operates.

Meet some of our Strategic Ascent members
Raj Indupuri
eClinical Solutions LLC
CEO
Member since
2020
Chuck Cohen
Benco Dental
Managing Director
Member since
2018
Melissa Gordon
MGX Beverage Group
President & CEO
Member since
2019
Barry Hume
Matter Surfaces
President & CEO
Member since
2022
Dave MacKeen
Eliassen Group
CEO
Member since
2010
James Cabot
SIGI
President & CEO
Member since
2020
Jaime McKinley
W.F. Young
CEO
Member since
2021
Jason Maxwell
MP: Wired for HR
CEO
Member since
2012

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